Design

“Design is so simple. That’s why it’s so complicated.” –Paul Rand


Designing is combining art, UX, usability, and accessibility to show who you are and make people feel and act.

  • Determine the structure of the site: How many pages; how to group them; how they link together
  • Decide what elements should be included: Text pages; images; galleries; slideshows; mailing list signups; contact forms; blogs; shopping carts; social media integration
  • Create the design: Layout, color palette, archetypes, and appropriate graphics
  • Test the design with actual human users: Targeted audiences, defined goals, interviews, and questionnaires
  • Revise and improve: Use what we learn from testing to make your website friendly, easy-to-use, engaging, and effective.