White space is wasted space
White space is absolutely necessary in web design. Without out, your website could look overwhelming, cluttered and be hard to read. White space also helps draw the users eye from one element to another.
Aesthetics are not important if you have good usability
We’re naturally attracted to things that look nice, but when we can have something that’s visually appealing and also easy to use, it’s the best of both worlds.
You are like your users
It’s very easy when designing your new site to assume that your users will want to see the same types of things you do. It’s extremely important to take a step back and try to look at your site and your company from the perspective of those who are consuming it.
More choices and features result in higher satisfaction
There’s a theory in consumer behavior on decision paralysis that has been proven by multiple studies. Essentially, it means that the more choices people have the less they want to make a choice because they’re overwhelmed and frustrated by the abundance of information. If they do make a choice, they’ll likely be not completely satisfied with it because they’ll wonder about the other options they could’ve picked. In website design, it’s important to simplify this for the user. Only show them what they need to be shown. Less is more.
People read on the web
In our fast-paced world, we’ve been trained to skim, get the information we need and keep it moving. On the web, that behavior is even more prevalent. Too much content will drive a user away and make them not want to look at anything. The best solution is to pick out small bits of information necessary for your user to get the information they need and present it in the cleanest way possible. Using UX, of course.
For a full list of UX Myths and details about them check out uxmyths.com