Andrea "Andi" Ferguson

President & Lead Strategist

Andrea "Andi" Ferguson

Expertise

  • Digital Strategy
  • User Experience (UX)
  • Project Management
  • Financial Analysis
  • Empathetic Design
  • Ethical AI
  • Search Engine Optimization
  • User Analytics
  • On-Camera & Voiceover

Certifications

  • Semrush for Digital Agencies

Andrea (please call her Andi) Ferguson is the founder and principal strategist at AndiSites, where she leads website projects rooted in accessibility, clarity, and a deep respect for the people behind the work. Her role is equal parts advocate, guide, and translator—helping organizations turn complex ideas into digital experiences that are usable, inclusive, and genuinely helpful.

Andi works closely with clients to ensure their websites reflect who they are, what they value, and how they want to show up in the world. She specializes in large, content-heavy and complex projects, guiding teams through content reorganization, user experience improvements, and long-term digital strategy. Her focus is always on making the process feel clear, collaborative, and supportive—because website projects don’t have to be stressful to be successful.

What Andi enjoys most is the moment when everything clicks: when a client recognizes themselves in their new website, and when a team feels proud of what they’ve built together. That sense of alignment—between mission, message, and user experience—is what drives her work.

Before founding AndiSites, Andi spent 20 years working in and leading corporate communications for organizations of all sizes, including major corporations and small consultancies. She has also built a successful career as a film and television actress, which blends with her experience to shape strengths in communication, storytelling, and confident leadership. Today, she brings that experience into every project—helping organizations communicate clearly, connect authentically, and tell their stories well.

At the heart of AndiSites is a simple belief that has guided the company since the beginning: listen first, lead with empathy, and build things that truly serve people.

Memberships

  • Member, National Association of Women Business Owners
  • Member, Interaction Design Foundation
  • Member, Mensa
  • Member, Screen Actors Guild (SAG-AFTRA)
  • Member, Cherokee Nation