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Best Practices for Adding Links to Your Site

Follow these best practices for adding links to your site to ensure that they are easily accessible to users and most effective for the all-important SEO.

Email and Web Addresses

Email or web addresses spelled out on site can open site up for spam so always best to link within relevant text, such as the person’s name or “contact us”.

Examples:

Feel free to contact us at healthyagingncinfo@gmail.com for further information.
Changed to: Feel free to contact us via email for further information. (link in bold text).

Contact jdairagh@unca.edu for more information.
Changed to: Contact Jeanne Dairaghi for more information.  (link is mailto:jdairagh@unca.edu)

Link text should be relevant to user so the short attention-spanned typical user will see relevant words upon scrolling and know quickly how to access what they are looking for.

Examples:

This site holds tools and templates that may be of help to you as you work to implement Living Healthy with Chronic Disease Self Management Programs.
Changed to:  North Carolina Division of Aging and Adult Services holds tools and templates that may be of help to you as you work to implement Living Healthy with Chronic Disease Self Management Programs.

Forms available for Master Trainers to download and print for use are available here.
Changed to:  Master Trainers forms are available to download and print for use.

NOTE: PDFs and external website links should open in new tab. Mail and internal page links should open in the same tab.

Headings (H1, H2, H3)

Use your headings 2 and 3 for page headings (H1 is for your page title), instead of bold font and be consistent across all site pages for best visual layout.  Headings are formatted to match your theme and will add style to the page.  

Here are some examples of the difference between “good” and “bad” linking practices:

Want to read more? Check out our post Boosting SEO Like a Pro with Internal Links.

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