The Importance of Inclusive Language

The reasons for using inclusive language are becoming increasingly important in today’s society. In this article, we discuss what inclusive language means, and how it relates to SEO.  What is Inclusive Language? According to the Linguistic Society of America (LSA), it is defined as: Language that acknowledges diversity, conveys respect to all people, is sensitive […]

How to Choose an SEO Agency

Do you need help with your SEO? Finding a good partner is important. Here are our top tips on how to choose an SEO agency: What is an SEO Agency? An SEO (Search Engine Optimization) agency will assess your website and identify opportunities to improve your ranking on search engines for specific search terms, make […]

Best Practices for Launching a New Website

Best Practices for Launching a New Website

If you’re planning on launching a new website, check out our best practice guidelines, including when to promote and how. Congratulations on your new website! You’ve designed (or redesigned) a website that reflects your brand and engages your audience. You’ve revised and streamlined content to tell your story in as few words as possible. You […]

Google Search Console for WordPress

Google Search Console for WordPress

Here’s our guide to Google Search Console for WordPress, including how to install and use this free SEO tool. What is Google Search Console used for? Google Search Console (formerly known as Google Webmaster Tools) offers specific tools to help website owners monitor and maintain their search presence and rankings. It’s different from Google Analytics, […]

An Update on GDPR

An Update on GDPR

Here’s an update on GDPR – a law that came into effect in 2018 to protect citizens of the European Union. Update on GDPR We last wrote about GDPR in 2018 with our post Do I Really Need to Care About GDPR? So what has changed since then? What is GDPR? – a refresher GDPR […]

Updating WordPress Plugins: A Guide

Updating WordPress Plugins: A Guide

Are you unsure about updating WordPress plugins? Here’s our summary of this essential website maintenance task. As we mentioned in our article on the top five crucial steps to WordPress maintenance, updating your WordPress core software and plugins is very important. Out-of-date plugins is one way that your site can become infected with malware.  So […]

What is Cornerstone Content?

What is Cornerstone Content

Have you heard about cornerstone content but not sure what it is? Here’s what SEO experts Yoast have to say: “Some articles on your site are the most important. They answer people’s questions and solve their problems. So, they deserve to rank! At Yoast, we call these cornerstone articles.” These articles will typically be the […]

Website Terminology

Website Terminology

Does website terminology confuse you? You’re certainly not alone! Luckily we’re here to explain what all of those abbreviations and terms mean. Learning the Language When you talk about websites, you may hear some unfamiliar abbreviations and terms. Do you find yourself walking away from the conversation and reaching for your phone to look them […]

Boosting SEO Using Internal Links

Boosting SEO with Internal Links

One of the best ways for boosting SEO on your site is to focus on internal links – which very simply means connecting related content or pages on the same website.   By optimizing your website, you can significantly improve your chances of being ranked higher on search engines like Google and Bing. What are Internal […]