Big Change in How Google Ranks Sites Starting 4/21: Mobile Matters More Than Ever

Andrea Ferguson

President at AndiSites Inc.
Andi is founder and President of AndiSites Inc. She writes about website design and development, best practices, and random stuff her busy brain thinks would be useful.
Andrea Ferguson

Been putting off that website redesign?  Don’t think mobile-responsiveness is worth the investment for your particular site? Think again.

If your website isn’t mobile-friendly and you care about your Google search engine rankings, now’s the time to make the move to responsive. Starting April 21, Google will give preferential treatment to mobile-friendly websites. That means if your website isn’t built using current best practices for mobile (that means responsive design), your non-mobile site will sink in the rankings…or disappear altogether if your competitors’ sites are mobile-friendly.  

Is your site mobile-friendly? Does this apply to you?

Use this free tool to see if Google considers your site mobile-friendly:  Google Mobile-Friendly Test.  

Another method is to do a Google search for your site on your mobile device.  If you see the “mobile friendly” label, you’re in Google’s good graces.

Read the entire post from Google about their new approach to rankings.  And if you have any questions about making your site mobile-friendly or what this change means, please contact us. We’re here to help.

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