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We Like Big Buttons and We Cannot Lie

A button is one of the easiest, most effective calls to action on a website. Despite experiments to the contrary, a big, bold button, prominently displayed and properly labeled, will help your users know at a glance where to click …

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WordPress Security: How to Avoid Getting Hacked

According to Sucuri’s Website Hacked Trend Report 2016 – Q1, the “explosion and dominance” of Content Management Systems–especially WordPress–has led to “a large influx of unskilled webmasters and service providers responsible for the deployment and administrations of these sites.” As such, …

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DNS Records: Find me if you can!

What are DNS Records? DNS stands for “Domain Name System”. It relates IP addresses to their corresponding names, specifically, domain names. For example, when you enter google.com, the DNS looks for the corresponding IP address for that particular domain name …

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Clean Content Promotes Professionalism

Attention to detail is always important when AndiSites builds or redesigns a website. At first glance, a website can be eye-catching, user-friendly, and professional, but the minute I catch a typo or grammatical error, I lose a little faith in the …

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Making Your Website Speak to Actual Human Brains

We all talk about “user experience” and “user interaction” design, and here at AndiSites we’ve been thinking a lot lately about how to make a website speak to the human brain. We use guides like Steve Krug’s brilliant Don’t Make Me …

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Belly Up to the (Side)bar?

Sidebars have been a mainstay of website designs for years. They provide a handy content area for navigation, summaries, calls to action, social media feeds, and all those little extras that don’t seem to fit anywhere else. They can also …

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A Fresh Approach to SEO

I was excited to see so many familiar faces and friends at the Raleigh SEO Meetup 2016 Conference. Also, the conference made me revisit the importance of SEO as a component of comprehensive digital media strategy. As long as there are search …

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Custom Variables in Google Analytics, Part 2

In our previous post, we learned what custom variables are. We also learned the differences among custom variables, custom metrics, and custom dimensions–and when to use them. Now let’s learn how to set them up for a website. First, you’ll need …

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Custom Variables in Google Analytics, Part 1

In our last two posts, we learned:  to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn what …

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Match your website design to your target audience

When designing a website, it’s vital to create a design that matches your target audience. Whether designing a website yourself or through an agency, it’s easy to get caught in the trap of trying to please ourselves (or our boss) and forget that …

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How to Begin with Google Analytics

What is Google Analytics? Google Analytics is a web analytics software that keeps track of the visiting patterns of web users and reports the findings, even in real time. When I first started using the tool, it was called Urchin, …

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Quick Tips for Choosing a WordPress Plugin

WordPress plugins give you an easy way to add sophisticated functionality to your website. Used properly, they can increase user engagement and save you hours of custom programming time. Used improperly, they can slow your site down, or worse. Bad …

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The Battle Against the Hacks…

If you are at all related to the web world, you will inevitably come in contact with WordPress; the beautifully-designed, easy to use content management system that is our favorite here at AndiSites. According to W3Techs, WordPress is now estimated …

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Elements of Successful UX Design

In simple terms, user experience is the satisfaction visitors get from your website. But beyond the surface, user experience is far more significant and can affect every aspect of your website’s development. According to Webdesigner Depot in their article, “4 …

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Six Tips For Better Dialogue

Want your website to engage your users more fully? Think of it as a person who talks like a person…not like a brochure that talks marketing-speak or academese.  The key to good web copy is creating a dialogue between you …

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Creating a Landing Page Website that Converts

A “landing page” website (like the one we just launched for the Scaling Up Workshop) has a specific purpose in mind: to convert visitors to customers (or attendees, or subscribers, or followers, etc.). A home page for a full website can …