We do a lot of redesigns around here, and if you know us at all, you know that we look to research, business goals, and user needs as we develop your new website design. Inspired by a great article on …
Site architecture tips to help people love your site
We were recently asked by a client for a “generic” website theme that they could put on some new WordPress sites in their system, as well as some old ones whose beauty had faded over time. That’s fine, and a …
Does your website tell your story?
Storytelling, Visualized In a recent TED Talk, Andrew Stanton, the Pixar writer/director of Toy Story and Wall-E described his golden rules of storytelling. The talk was then turned into a brilliant poster by the graphic artists at the Brazilian culture …
How to secure your WordPress website
There are some easy things you can do to secure your WordPress sites:
How to boost your SEO with updated link building techniques
One of the most important factors in increasing your site’s visibility to search engines (also known as search engine optimization, or SEO) is having a high number of quality links to your website from other highly-ranked websites, or link building. …
How to customize your child…theme
Time for a quick post and tip about WordPress Theme development! You can ramp up the speed and effectiveness of your customizations for third-party themes by using the get_stylesheet_uri(); function in a child theme.
Still using IE because it came with your computer? That’s fine, but consider the alternatives…here’s why.
We’re not here to bash Internet Explorer. In fact, their new release, IE11 has made monumental improvements since the days of IE6 when programmers and developers had to create two sets of code, because Internet Explorer pushed special IE/Microsoft code …
Use color on your website
Pantone has announced its color of the year for 2014, Radiant Orchid.
Your website should feature your Unique Value Proposition
In reading a recent post called “How to sell just about anything,” I couldn’t help thinking about the number of clients who come to us because they’ve tried and tried to initiate a web project, but just don’t know where …
Keep features and functions simple…users may not take the time to learn more
In a recent blog post, User Experience (UX) specialist Jakob Nielsen discusses research verifying that the typical website user will never get to most of your features. As avid followers of UX research and how people actually use your website …
Improve your site navigation
If users can’t find your website content easily, they’ll get frustrated or leave. So keep it simple, go with what people expect (rather than trying to be clever), and think from your user’s perspective.
Make your website personal
Websites can be cold, technical, boring, and merely informational. Or they can be welcoming, friendly, informational, and reflect your personality.
Be different
In a world of websites, it’s okay to be different. Sure, there are some usability standards and best practices you’ll want to follow: Keep navigation simple and recognizable–“mystery meat” menus will just confuse your visitors. Locate menus where people expect …