Google Universal Analytics Will Cease To Function On July 1, 2024. Are You Ready?

There’s been a big shift going on that’s redefining how we understand and analyze web traffic. Google announced last year that Universal Analytics services will stop functioning on July 1, 2024, signaling the complete migration to Google Analytics 4 (GA4). This change brings more nuanced insights from improved tracking of user interactions to enhanced machine […]

Google Search Console for WordPress

Google Search Console for WordPress

Here’s our guide to Google Search Console for WordPress, including how to install and use this free SEO tool. What is Google Search Console used for? Google Search Console (formerly known as Google Webmaster Tools) offers specific tools to help website owners monitor and maintain their search presence and rankings. It’s different from Google Analytics, […]

Custom Variables in Google Analytics

Custom Variables in Google Analytics

In our last two posts, we learned:  to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn about custom variables in Google Analytics, how they differ from custom metrics and dimensions, and the […]

Tracking Events in Google Analytics

Custom Variables in Google Analytics

Based on our previous post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. Our next tutorial is all about how to set up tracking events in Google Analytics. What are Events? According to the developer’s guide, Event Tracking in Google […]

How to Begin with Google Analytics

How to Begin with Google Analytics

If you’re looking to begin with Google Analytics, here’s everything that you need to know! What is Google Analytics? Google Analytics is a web analytics software that keeps track of the visiting patterns of web users and reports the findings. The reports include all sorts of useful information. This includes number of visits, time spent […]