5 Ways to Build Trust With Your Website

Worried about how to build trust? The Internet can be a scary place. Users worry that personal information they enter can be used against them; that their behavior is being tracked; and that the information they see and read can’t be trusted. Fake news is everywhere, and hackers can misuse the Internet for personal gain […]

How to Embed Video into a WordPress Page or Post

How to Embed Video into WordPress - tutorial

Why Use Video? If content is king, then video is a jewel in its crown. Embed video into a WordPress page or post to enhance your marketing strategy and increase engagement with your website users. Among other video marketing statistics for 2016, Insivia reports that: Including video on a landing page can increase conversion by 80%. 92% […]

How to Write a SEO-Friendly Blog Post

How to Write a SEO-Friendly Blog Post

Want to write a SEO-Friendly Blog Post? Here’s our guide to conquering Search Engine Optimization! Make sure your blog posts are relevant to your readers. Write clearly so they’re easy to read and share. Use headings and subheadings so search engines can scan them easily. These and other tips are suggested by Yoast, developers of the powerful […]

Tips for SEO-Friendly Internal Links

Tips for SEO-Friendly Internal Links

Do you know how to create SEO friendly internal links? Or why you should create them? According to Moz, “Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same […]

Carousel Best Practices: Ensure That it Does More Than Go Round and Round

Follow our Carousel Best Practices for the most efficient use of home page space! Carousels (also known as sliders) are widely used on home pages. However, they can have adverse consequences on user experience and affect your website’s performance. To make your home page carousel effective, follow these best practices: Avoid making your slider into a […]

Clean Content Promotes Professionalism

What is meant by “clean content”? And how do you achieve it? Attention to detail is always important when AndiSites builds or redesigns a website. At first glance, a website can be eye-catching, user-friendly, and professional, but the minute I catch a typo or grammatical error, I lose a little faith in the expertise of the […]

Six Tips For Better Dialogue

Six Tips For Better Dialogue

Want to learn more about writing better dialogue? Here’s our top six tips – and why it’s important! Want your website to engage your users more fully? Think of it as a person who talks like a person…not like a brochure that talks marketing-speak or academese.  The key to good web copy is creating a […]

How to Write Successful Copy

How to Write Successful Copy

Want to write successful copy for your website? Here are our top tips and why it is so important to get it right. “Web design is 95% typography” according to Marc Schenker of Web Designer Depot. Blogs, homepage copy, social media, and even the content underneath videos is all written matter. This means that people […]

Best Practices for Adding Links to Your Site

Best Practices for Adding Links to Your Site

Follow these best practices for adding links to your site to ensure that they are easily accessible to users and most effective for the all-important SEO. Email and Web Addresses Email or web addresses spelled out on site can open site up for spam so always best to link within relevant text, such as the […]

Featuring your Unique Value Proposition on your Site

Featuring your Unique Value Proposition on your Site

What’s your Unique Value Proposition? And are you featuring it on your website? Here’s a look at how to develop one and use it successfully. In reading a recent post called “How to sell just about anything,” I couldn’t help thinking about the number of clients who come to us because they’ve tried and tried […]

Make Your Website Personal

Make Your Website Personal

You really need to make your website personal. Here’s why, and some easy straightforward steps on how to achieve this. Websites can be cold, technical, boring, and merely informational. Or they can be welcoming, friendly, informational, and reflect your personality. What Do Users Want? Which do you think your users will prefer? Which will do […]

Be Different

Be Different and Stand Out

In a world of websites, it’s okay to be different. Sure, there are some usability standards and best practices you’ll want to follow: Best Practices Keep navigation simple and recognizable–“mystery meat” menus will just confuse your visitors. Locate menus where people expect them (at the top and/or left side). “Less is more” applies to both […]