5 Ways You Can Use Your Website as the Ultimate Marketing & PR Tool

The best PR tool

Everyone needs a good PR tool. And as checking out a company’s website is one of the first things people do to learn more or request a service, you have the answer right in front of you. One of the most overlooked opportunities is all the secondary information that is communicated. Your website plays an […]

Quick Thoughts on Where to Put Your Sidebar

Ode to the Sidebar Ah, the website sidebar.Holder of secondary navigation,Keeper of ad space,And container for random thingsThatYou don’tKnowWhere else toPut. They’re not absolutely necessary, but if you decide to use them, please use them well. Content matters.So does location. How to Use Sidebars Here’s a few good takeaways from our friends at Webdesigner Depot: […]

The Return of the Beautiful Web

Where have all the gradients gone? Design trends come and go, and the “utilitarian” look of websites has persisted for the past several years. Flat design brought large blocks of solid color instead of gradients and textures. Full-page photo backgrounds showing on either side of white content areas were replaced by full-width layouts and “bands” […]

Creating Solutions Beyond the Obvious: Ideation

As proud members of the Interaction Design Foundation, we love creating online user experiences that are easy, intuitive, and engaging. Solutions aren’t one-size-fits-all, though, and creative thinking is an important part of the process. Website projects can be tricky. Budgets and timelines may be limited. Team members may have difficulty communicating. Project requirements may seem overwhelming […]

5 Ways to Build Trust With Your Website

Worried about how to build trust? The Internet can be a scary place. Users worry that personal information they enter can be used against them; that their behavior is being tracked; and that the information they see and read can’t be trusted. Fake news is everywhere, and hackers can misuse the Internet for personal gain […]

Reflecting Your Brand Values in Your Website Design

Defining your brand values is crucial to the success of your business. Knowing what your company stands for aligns and strengthens your team. Defining your personality (e.g., caring, family-friendly, professional, exclusive, etc.) is also an important part of humanizing you to your customers and clients; it lets them know what to expect when they work […]

Carousel Best Practices: Ensure That it Does More Than Go Round and Round

Follow our Carousel Best Practices for the most efficient use of home page space! Carousels (also known as sliders) are widely used on home pages. However, they can have adverse consequences on user experience and affect your website’s performance. To make your home page carousel effective, follow these best practices: Avoid making your slider into a […]

We Like Big Buttons and We Cannot Lie

We Like Big Buttons and We Cannot Lie

A button is one of the easiest, most effective calls to action on a website. Despite experiments to the contrary, a big, bold button, prominently displayed and properly labeled, will help your users know at a glance where to click to get what they need. So how can you ensure that they convert visitors to […]

Making Your Website Speak to Actual Human Brains

Making Your Website Speak to Actual Human Brains

Want to learn how to make your website speak so that real humans can interact with it? Here’s our thoughts and comments. We all talk about “user experience” and “user interaction” design, and here at AndiSites we’ve been thinking a lot lately about how to make a website speak to the human brain. We use […]

Belly Up to the (Side)bar?

Belly Up to the (Side)bar?

Sites with a sidebar have been a mainstay of website designs for years. They provide a handy content area for navigation, summaries, calls to action, social media feeds, and all those little extras that don’t seem to fit anywhere else. They can also slow your site down, distract your users, and display strangely on mobile devices. […]

Match your Website Design to your Target Audience

Match your website design to your target audience

When designing a website, it’s vital to create a design that matches your target audience. Whether designing a website yourself or through an agency, it’s easy to get caught in the trap of trying to please ourselves (or our boss) and forget that a successful website needs human visitors who use it, enjoy it, and buy from it. […]

Elements of Successful UX Design

Elements of Successful UX Design

Here are our top tips for successful UX design. A website with good UX – User Experience – is vital for anyone visiting your site. In simple terms, user experience is the satisfaction visitors get from your website. But beyond the surface, user experience is far more significant and can affect every aspect of your […]

Creating a Landing Page Website that Converts

Creating a Landing Page Website that Converts

Here’s how to create a landing page website that actually converts! Our top tips for converting visitors into customers. A “landing page” website (like the one we just launched for the Scaling Up Workshop) has a specific purpose in mind: to convert visitors to customers (or attendees, or subscribers, or followers, etc.). A home page for […]

Tips For Effective Navigation Design

Tips For Effective Navigation Design

Here’s our top tips for effective navigation design and why it is so important to both you and your website’s users. What is navigation? Well, you could say that it’s the element of your website which allows your customers to find what they’re looking for, or you could say that it’s a way to lead […]

Why We Use Style Tiles

Why We Use Style Tiles

Style Tiles aren’t a new thing in the web design world, but they’re not a standard tool used in most firms. Style Tiles were created by Samantha Warren, a designer from the beautiful city of San Francisco. She decided that mood boards were too basic, and full compositions were too much. They’re similar to how […]

What is User Experience (UX), Really?

What is User Experience (UX), Really?

It’s no secret that we love Paul Boag and pattern ourselves after his UK company, Headscape. They are down-to-earth, passionate, and compassionate experts. Who (like AndiSites), believe in making the web world a better place and providing the best possible experience for clients. In a recent article, Paul expands on the concept of “user experience,” […]

The Basics of Good Information Architecture

The Basics of Good Information Architecture

Information architecture is the roadmap of your website–the structure that makes it easy for people to find what they’re looking for. It includes: How content is organized and presented on the page How content is labeled and expressed in navigation (menus and dropdowns) How you lead users through the site via calls to action, internal […]

How to Lower Bounce Rate and Keep Users on Your Site

How to Lower Bounce Rate and Keep Users on Your Site

Are you looking to lower bounce rate on your site? Find out how to do it and why it’s so important to keep users on your site. What is “Bounce Rate”? According to Google, “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page […]

Color Theory and UX Design

Color Theory and UX Design

Do you know the color theory behind UX (User Experience) design? Here we discuss the different color meanings and when they are used. When you go to paint a room in your house you often think about how the color you choose will affect the mood or lighting in that room. You may paint a […]

5 UX Myths and Why They’re Wrong

5 UX Myths and Why They’re Wrong

In this article we take five popular UX myths and explain why they’re wrong. If you’re looking to improve your site’s User Experience then read on! The UX Myths White space is wasted space White space is absolutely necessary in web design. Without out, your website could look overwhelming, cluttered and be hard to read. […]