The Basics of Good Information Architecture

The Basics of Good Information Architecture - Roadmap

What is Information Architecture (IA)? Information architecture is the roadmap of your website–the structure that makes it easy for people to find what they’re looking for. It includes: How content is organized and presented on the page How content is labeled and expressed in navigation (menus and dropdowns) How you lead users through the site via […]

How to Lower Bounce Rate and Keep Users on Your Site

How to Lower Bounce Rate and Keep Users on Your Site

Are you looking to lower bounce rate on your site? Find out how to do it and why it’s so important to keep users on your site. What is “Bounce Rate”? “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with […]

Color Theory and UX Design

Color Theory and UX Design

Do you know the color theory behind UX (User Experience) design? Here we discuss the different color meanings and when they are used. What is Color Theory? When you paint a room in your house, you may think about how the color you choose will affect the mood or lighting in that room. You might […]

5 UX Myths and Why They’re Wrong

5 UX Myths and Why They’re Wrong

In this article we take five popular UX myths and explain why we think that they’re wrong. If you’re looking to improve your site’s User Experience then read on! UX Myths White space is wasted space White space is absolutely necessary in web design. Without out, your website could look overwhelming, cluttered and be hard […]

Responsive Design vs Mobile Apps

Responsive Design vs Mobile Apps

Is a responsive design better than a mobile app? In most cases, we say yes! Here’s why we think it is the way to go. App fever is easy to catch. We hear clients all the time asking if they should have a mobile app, or even or a “mobile version” of their website.  At […]

Evaluating Website Redesign: Questions to Ask

Evaluating your Website Redesign: Questions to Ask

When it comes to evaluating website redesign, here are the top five questions that we think you should be asking.   We do a lot of redesigns around here, and if you know us at all, you know that we look to research, business goals, and user needs as we develop your new website design.   Inspired […]

Site Architecture Tips: Help People Love your Site

Site Architecture Tips: Help People Love your Site

Are you looking to improve your site architecture? Here are our top seven tips and why it is so important to get it right. What is Site Architecture? We were recently asked by a client for a “generic” website theme that they could put on some new WordPress sites in their system, as well as […]

Why Simple Features and Functions are Important

Why Simple Features and Functions are Important

Simple features and easy-to-use functions are so important for UX (User Experience). Here’s our thoughts and top tips for streamlining your website. Views on Simple Features from the Experts In a recent blog post, User Experience specialist Jakob Nielsen discusses research verifying that the typical website user will never  get to most of your features.  As […]

Improve Your Site Navigation

Improve Your Site Navigation and Anchor Links

Are you looking to improve your site navigation? Here’s why it’s so important and our top five tips for how to make it better. If users can’t find your website content easily, they’ll get frustrated or leave. So keep it simple, go with what people expect (rather than trying to be clever), and think from […]