Custom Variables in Google Analytics

In this post we will learn what custom variables are, how they differ from custom metrics and dimensions, and the limitations of using them in Google Analytics.

In our last two posts, we learned:  to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn what custom variables are, how they differ from custom metrics and dimensions, and the limitations of […]

Tracking Events in Google Analytics

Tracking Events in Google Analytics

Based on our last post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. You have the ability to set goals that clearly identify measurements for key performance indicators (KPI). So now let’s discuss how to track events. What are events? […]

How to Begin with Google Analytics

How to Begin with Google Analytics

If you’re looking to begin with Google Analytics and are just starting out, here’s everything that you need to know! What is Google Analytics? Google Analytics is a web analytics software that keeps track of the visiting patterns of web users and reports the findings. The reports include all sorts of useful information. This includes […]

Evaluating your Website Redesign: Questions to Ask

Evaluating your Website Redesign: Questions to Ask

When it comes to evaluating your website redesign, here are the top five questions that we think you should be asking. We do a lot of redesigns around here, and if you know us at all, you know that we look to research, business goals, and user needs as we develop your new website design.  […]