Use GA4’s Engagement Metrics to Make Website Users Stay Longer

Google Analytics’ recent switch from Universal Analytics (UA) to GA4 added some neat new data, including all things engagement. Here’s how you can use the new GA4 engagement metrics to find out how long users are keeping your web pages in focus–and how to keep them there longer. What Engagement Metrics Are Google Analytics GA4’s engagement metrics […]

Google Search Console for WordPress

Google Search Console for WordPress

Here’s our guide to Google Search Console for WordPress, including how to install and use this free SEO tool. What is Google Search Console used for? Google Search Console (formerly known as Google Webmaster Tools) offers specific tools to help website owners monitor and maintain their search presence and rankings. It’s different from Google Analytics, […]

Custom Variables in Google Analytics

Custom Variables in Google Analytics

In our last two posts, we learned:  to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn about custom variables in Google Analytics, how they differ from custom metrics and dimensions, and the […]

Tracking Events in Google Analytics

Custom Variables in Google Analytics

Based on our previous post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. Our next tutorial is all about how to set up tracking events in Google Analytics. What are Events? According to the developer’s guide, Event Tracking in Google […]

How to Begin with Google Analytics

How to Begin with Google Analytics

If you’re looking to begin with Google Analytics, here’s everything that you need to know! What is Google Analytics? Google Analytics is a web analytics software that keeps track of the visiting patterns of web users and reports the findings. The reports include all sorts of useful information. This includes number of visits, time spent […]