How to Backup a Website

How to Backup a Website

Are you keeping nightly backups of your website? Things happen, and backups are crucial to getting you up and running again. They’re also good to have in case you decide to make plugin or code changes to your website that could make things go boom.  Here are three recommended methods for backing up your website, […]

Updating WordPress Plugins: A Guide

Updating WordPress Plugins: A Guide

Are you unsure about updating WordPress plugins? Here’s our summary of this essential website maintenance task. As we mentioned in our article on the top five crucial steps to WordPress maintenance, updating your WordPress core software and plugins is very important. Out-of-date plugins is one way that your site can become infected with malware.  So […]

5 Key Tips for Managing a Website Project

An experienced website agency will provide a plan and will excel at managing a website project –ensuring that everything is completed on time and on budget. On the client side, though, proper project management is also vital to a project’s success. Here are a few key points to keep in mind: Managing a Website Project […]

How to Create Anchor Links (AKA “Jump Links”) in WordPress

How to Create Anchor Links in WordPress

Here’s our guide on how to create anchor links in WordPress – also known as jump links. So what are anchor links? You know how sometimes on a web page you click a link, and rather than taking you to another page it jumps you further down on the same page? That’s an “anchor link”. It’s […]

Command Line: Save 15 Minutes or More on WordPress

Command Line: Save 15 Minutes or More on WordPress

Are you using the Command Line? If not, keep reading to find out how it will speed up your work and help you to become generally more effective and productive. Using the Bash Command Line In this presentation, we share an introduction to the Bash Command Line and WP-CLI to install, administer, and even delete […]

How to Embed Video into a WordPress Page or Post

How to Embed Video into a WordPress Page or Post

If you want to know how to embed video into WordPress, here’s our tutorial! Why Use Video? If content is king, then video is a jewel in its crown. Embed video into a WordPress page or post to enhance your marketing strategy and increase engagement with your website users. Among other video marketing statistics, Insivia reports that: Including video […]

A Fresh Approach to SEO

A Fresh Approach to SEO

Are you looking for a fresh approach to SEO? Continue reading to see what we think about Search Engine Optimization in the current times. Is it time for a fresh approach to SEO? Recently, I have been considering (again) the importance of SEO as a component of comprehensive digital media strategy. As long as there […]

How to Clear Your Browser and Computer DNS Cache

How to Clear Your Browser and Computer DNS Cache

Here’s our guide showing you how to clear your browser and your computer DNS cache – and why you might need to do it. Have you launched your new website but are still seeing the old one?  Perhaps made changes on the back end of your site that don’t seem to be reflected when you […]

Custom Variables in Google Analytics

Custom Variables in Google Analytics

In our last two posts, we learned:  to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn about custom variables in Google Analytics, how they differ from custom metrics and dimensions, and the […]

Tracking Events in Google Analytics

Tracking Events in Google Analytics

Based on our last post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. You have the ability to set goals that clearly identify measurements for key performance indicators (KPI). So now let’s discuss how to track events. What are Events? […]

How to Begin with Google Analytics

How to Begin with Google Analytics

If you’re looking to begin with Google Analytics and are just starting out, here’s everything that you need to know! What is Google Analytics? Google Analytics is a web analytics software that keeps track of the visiting patterns of web users and reports the findings. The reports include all sorts of useful information. This includes […]

WordPress Training & Education Are Vital to Your Website Project

WordPress Training & Education Are Vital to Your Website Project

WordPress training and education are vital to the success of your website project – here’s why we know this! You have a WordPress website. Congratulations! You’re in good company. WordPress powers more than 26% of all websites, and more than 59% of all websites that use a CMS, thanks in large part to its flexibility and […]

Creating a Landing Page Website that Converts

Creating a Landing Page Website that Converts

Here’s how to create a landing page website that actually converts! Read our top tips for converting visitors into customers. What is a Landing Page Website? A “landing page” website (like the one we just launched for the Scaling Up Workshop) has a specific purpose in mind: to convert visitors to customers (or attendees, or subscribers, […]

How to Write Successful Copy

How to Write Successful Copy

Want to write successful copy for your website? Here are our top tips and why it is so important to get it right. “Web design is 95% typography” according to Marc Schenker of Web Designer Depot. Blogs, homepage copy, social media, and even the content underneath videos is all written matter. This means that people […]

Why You Should Update WordPress

Why You Should Update WordPress

Why should you update WordPress? Aside from putting in new content, there are some very important reasons you should keep your WordPress core software and plugins up-to-date. Rachel McCollin discusses these issues in her article “Why You Should Have The Latest Version of WordPress.” Here is why you should update and how to stay updated: Why Update […]

How to Give Helpful Feedback to Your Web Designer

How to Give Helpful Feedback to Your Web Designer

Do you need to give feedback to your web designer? Here’s our guide to ensuring your design team is getting what they need. It’s easy to look at something and say whether you like it or don’t like it. We’ve been trained to do it our entire lives. Whether it’s choosing an outfit to wear, a […]

The Best Forms Plugins for Your WordPress Website

The Best Forms Plugins for Your WordPress Website

What are the best forms plugins? Keep reading to find my analysis on the current available options and how best to use them. Below is the presentation I did last week at the Digital Marketing for Business 2015 conference in Raleigh, NC.  It’s a fantastic conference, and this year they had an all-WordPress track for […]

Best Practices for Managing Your WordPress Website

Best Practices for Managing Your WordPress Website

If you’re managing your WordPress website, here’s our best practices for success. Earlier this year, the fantastic resource WPMU published “Best Practices for Managing Your WordPress Website: The Ultimate Guide“. It’s one of the best and most comprehensive articles we’ve seen on keeping your WordPress website up-to-date, relevant, and secure. Here are the highlights, but […]

Things to Consider When Hiring a Website Pro

Things to Consider When Hiring a Website Pro

Are you hiring a website pro? Here are some top things to consider when doing your research and making a choice. Top 5 Tips for Hiring a Website Pro It’s easy to find people and companies who will build your website.  Finding the right one…not so easy.  Consider these when evaluating a possible partner for […]

The Basics of Good Information Architecture

The Basics of Good Information Architecture - Roadmap

What is Information Architecture (IA)? Information architecture is the roadmap of your website–the structure that makes it easy for people to find what they’re looking for. It includes: How content is organized and presented on the page How content is labeled and expressed in navigation (menus and dropdowns) How you lead users through the site via […]