4 Quick DIY Wins to Improve Your Website’s SEO
Search Engine Optimization (SEO) is a long game that requires attention and patience. However, there are some things you can do yourself right now to improve your WordPress website’s chances of rising in search engine rankings. Here are 4 quick wins to improve your website’s SEO: 1. Install the Yoast Plugin We recommend the Yoast plugin […]
Use GA4’s Engagement Metrics to Make Website Users Stay Longer
Google Analytics’ recent switch from Universal Analytics (UA) to GA4 added some neat new data, including all things engagement. Here’s how you can use the new GA4 engagement metrics to find out how long users are keeping your web pages in focus–and how to keep them there longer. What Engagement Metrics Are Google Analytics GA4’s engagement metrics […]
How to Choose an SEO Agency
Do you need help with your SEO? Finding a good partner is important. Here are our top tips on how to choose an SEO agency: What is an SEO Agency? An SEO (Search Engine Optimization) agency will assess your website and identify opportunities to improve your ranking on search engines for specific search terms, make […]
Page Broken after Switching to Elementor?
Have you ever been working on a page and accidentally switched it to Elementor Blocks, only to realize that your formatting and customizations were completely gone?
How to Create Web Block Anchor Links in WordPress
Here’s our guide on how to create web block anchor links in WordPress. So what are block links? These links are similar to anchor links, and created is a similar way. The primary difference is that anchor links – also known as jump links – bring you to a block of text on the same […]
How to Backup a Website
Are you keeping nightly backups of your website? Things happen, and backups are crucial to getting you up and running again. They’re also good to have in case you decide to make plugin or code changes to your website that could make things go boom. Here are three recommended methods for backing up your website, […]
Updating WordPress Plugins: A Guide
Are you unsure about updating WordPress plugins? Here’s our summary of this essential website maintenance task. As we mentioned in our article on the top five crucial steps to WordPress maintenance, updating your WordPress core software and plugins is very important. Out-of-date plugins is one way that your site can become infected with malware. So […]
5 Key Tips for Managing a Website Project
An experienced website agency will provide a plan and will excel at managing a website project – ensuring that everything is completed on time and on budget. On the client side, though, proper project management is also vital to a project’s success. Here are a few key points to keep in mind: Managing a Website […]
How to Create Anchor Links (AKA “Jump Links”) in WordPress
Here’s our guide on how to create anchor links in WordPress – also known as jump links. So what are anchor links? Have you seen on a web page that sometimes you click a link, and rather than taking you to another page, it jumps to further down on the same page? That’s an “anchor […]
Command Line: Save 15 Minutes or More on WordPress
Are you using the Command Line? If not, keep reading to find out how it will speed up your work and help you to become generally more effective and productive. Using the Bash Command Line In this presentation, we share an introduction to the Bash Command Line and WP-CLI to install, administer, and even delete […]
How to Embed Video into a WordPress Page or Post
If you want to know how to embed video into WordPress, here’s our tutorial! Why Use Video? If content is king, then video is a jewel in its crown. Embed video into a WordPress page or post to enhance your marketing strategy and increase engagement with your website users. Among other video marketing statistics, Insivia reports that: Including video […]
How to Clear Your Browser and Computer DNS Cache
Here’s our guide showing you how to clear your browser and your computer DNS cache – and why you might need to do it. Have you launched your new website but are still seeing the old one? Perhaps made changes on the back end of your site that don’t seem to be reflected when you […]
Custom Variables in Google Analytics
In our last two posts, we learned: to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn about custom variables in Google Analytics, how they differ from custom metrics and dimensions, and the […]
Tracking Events in Google Analytics
Based on our last post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. Our next tutorial is all about how to set up tracking events in Google Analytics. What are Events? According to the developer’s guide, Event Tracking in Google […]
How to Begin with Google Analytics
If you’re looking to begin with Google Analytics, here’s everything that you need to know! What is Google Analytics? Google Analytics is a web analytics software that keeps track of the visiting patterns of web users and reports the findings. The reports include all sorts of useful information. This includes number of visits, time spent […]
Creating a Landing Page Website that Converts
Here’s how to create a landing page website that actually converts! Read our top tips for converting visitors into customers. What is a Landing Page Website? A “landing page” website (like the one we just launched for the Scaling Up Workshop) has a specific purpose in mind: to convert visitors to customers (or attendees, or subscribers, […]
How to Write Successful Copy
Want to write successful copy for your website? Here are our top tips and why it is so important to get it right. What is Successful Copy? “Web design is 95% typography” according to Marc Schenker of Web Designer Depot. Blogs, homepage copy, social media, and even the content underneath videos is all written matter. […]
How to Give Helpful Feedback to Your Web Designer
Do you need to give feedback to your web designer? Here’s our guide to ensuring your design team is getting what they need. It’s easy to look at something and say whether you like it or don’t like it. We’ve been trained to do it our entire lives. Whether it’s choosing an outfit to wear, a […]
Best Practices for Managing Your WordPress Website
If you’re managing your WordPress website, here’s our best practices for success. Earlier this year, the fantastic resource WPMU published “Best Practices for Managing Your WordPress Website: The Ultimate Guide“. It’s one of the best and most comprehensive articles we’ve seen on keeping your WordPress website up-to-date, relevant, and secure. Here are the highlights, but […]
How to Stop WordPress Spam
Do you get too much WordPress spam in your inbox? Here’s how to stop it. Comment spam and registration spam are incredibly frustrating. They stuff your inbox with notification emails, and the bogus comments can damage your online reputation. Thankfully, spam can be thwarted in just two steps: Properly configure your WordPress Discussion settings. Install […]
