5 Ways You Can Use Your Website as the Ultimate Marketing & PR Tool

The best PR tool

Everyone needs a good PR tool. And as checking out a company’s website is one of the first things people do to learn more or request a service, you have the answer right in front of you. One of the most overlooked opportunities is all the secondary information that is communicated. Your website plays an […]

Reflecting Your Brand Values in Your Website Design

Defining your brand values is crucial to the success of your business. Knowing what your company stands for aligns and strengthens your team. Defining your personality (e.g., caring, family-friendly, professional, exclusive, etc.) is also an important part of humanizing you to your customers and clients; it lets them know what to expect when they work […]

Match your Website Design to your Target Audience

Match your website design to your target audience

When designing a website, it’s vital to create a design that matches your target audience. Whether designing a website yourself or through an agency, it’s easy to get caught in the trap of trying to please ourselves (or our boss) and forget that a successful website needs human visitors who use it, enjoy it, and buy from it. […]

Creating a Landing Page Website that Converts

Creating a Landing Page Website that Converts

Here’s how to create a landing page website that actually converts! Our top tips for converting visitors into customers. A “landing page” website (like the one we just launched for the Scaling Up Workshop) has a specific purpose in mind: to convert visitors to customers (or attendees, or subscribers, or followers, etc.). A home page for […]

Color Theory and UX Design

Color Theory and UX Design

Do you know the color theory behind UX (User Experience) design? Here we discuss the different color meanings and when they are used. When you go to paint a room in your house you often think about how the color you choose will affect the mood or lighting in that room. You may paint a […]

Does Your Website Tell Your Story?

Does Your Website Tell Your Story?

Does your website tell your story? Follow our five rules to make your site all about you and your company – and why that’s important. Storytelling, Visualized In a recent TED Talk, Andrew Stanton, the Pixar writer/director of Toy Story and Wall-E described his golden rules of storytelling.  The talk was then turned into a […]

Featuring your Unique Value Proposition on your Site

Featuring your Unique Value Proposition on your Site

What’s your Unique Value Proposition? And are you featuring it on your website? Here’s a look at how to develop one and use it successfully. In reading a recent post called “How to sell just about anything,” I couldn’t help thinking about the number of clients who come to us because they’ve tried and tried […]

Make Your Website Personal

Make Your Website Personal

You really need to make your website personal. Here’s why, and some easy straightforward steps on how to achieve this. Websites can be cold, technical, boring, and merely informational. Or they can be welcoming, friendly, informational, and reflect your personality. What Do Users Want? Which do you think your users will prefer? Which will do […]