Best Practices for Launching a New Website
If you’re planning on launching a new website, check out our best practice guidelines, including when to promote and how. Congratulations on your new website! You’ve designed (or redesigned) a website that reflects your brand and engages your audience. You’ve revised and streamlined content to tell your story in as few words as possible. You […]
Tips For Conversion Rate Optimization
If you’re looking to improve your conversion rate optimization – whether it’s sales, subscribing, or more – check out our top tips! What is Conversion Rate Optimization (CRO)? Anything that improves the conversion rate of your website, landing pages and blog whether offsite or onsite. Your conversion rate is the number of conversions on a […]
Your Website: the Best PR Tool
The best PR tool is right on your doorstep! Checking out a company’s website is one of the first things people do to learn more. So how do you make it work for you? The Best PR Tool When someone wants to learn more or request a service from a company, most people will head […]
Reflecting Your Brand Values in Your Website Design
Defining your brand values is crucial to the success of your business. Knowing what your company stands for aligns and strengthens your team. Defining your personality (e.g., caring, family-friendly, professional, exclusive, etc.) is also an important part of humanizing you to your customers and clients; it lets them know what to expect when they work […]
Match your Website Design to your Target Audience
When designing a website, it’s vital to create a design that matches your target audience. Whether designing a website yourself or through an agency, it’s easy to get caught in the trap of trying to please ourselves (or our boss), and forget that a successful website needs human visitors who use it, enjoy it, and buy from […]
Creating a Landing Page Website that Converts
Here’s how to create a landing page website that actually converts! Read our top tips for converting visitors into customers. What is a Landing Page Website? A “landing page” website (like the one we just launched for the Scaling Up Workshop) has a specific purpose in mind: to convert visitors to customers (or attendees, or subscribers, […]
Color Theory and UX Design
Do you know the color theory behind UX (User Experience) design? Here we discuss the different color meanings and when they are used. What is Color Theory? When you paint a room in your house, you may think about how the color you choose will affect the mood or lighting in that room. You might […]
Does Your Website Tell Your Story?
Does your website tell your story? Follow our five top tips to make sure that your site is all about you and your company – and why it’s so important. Storytelling, Visualized In a TED Talk, Andrew Stanton, the Pixar writer/director of Toy Story and Wall-E described his golden rules of storytelling. The talk was then turned into a […]
Featuring your Unique Value Proposition on your Site
What’s your Unique Value Proposition? And are you featuring it on your website? Here’s a look at how to develop one and use it successfully. What’s It All About? In reading a post called “How to sell just about anything,” we couldn’t help thinking about the number of clients who come to us because they’ve tried […]
Make Your Website Personal
You really need to make your website personal. Here’s why, and some easy straightforward steps on how to achieve this. Websites can be cold, technical, boring, and merely informational. Or they can be welcoming, friendly, informational, and reflect your personality. What Do Users Want? Which do you think your users will prefer? Which will do […]
