The Importance of Inclusive Language

The reasons for using inclusive language are becoming increasingly important in today’s society. In this article, we discuss what inclusive language means, and how it relates to SEO.  What is Inclusive Language? According to the Linguistic Society of America (LSA), it is defined as: Language that acknowledges diversity, conveys respect to all people, is sensitive […]

4 Quick DIY Wins to Improve Your Website’s SEO

Search Engine Optimization (SEO) is a long game that requires attention and patience. However, there are some things you can do yourself right now to improve your WordPress website’s chances of rising in search engine rankings. Here are 4 quick wins to improve your website’s SEO: 1. Install the Yoast Plugin We recommend the Yoast plugin […]

How to Choose an SEO Agency

Do you need help with your SEO? Finding a good partner is important. Here are our top tips on how to choose an SEO agency: What is an SEO Agency? An SEO (Search Engine Optimization) agency will assess your website and identify opportunities to improve your ranking on search engines for specific search terms, make […]

Google Search Console for WordPress

Google Search Console for WordPress

Here’s our guide to Google Search Console for WordPress, including how to install and use this free SEO tool. What is Google Search Console used for? Google Search Console (formerly known as Google Webmaster Tools) offers specific tools to help website owners monitor and maintain their search presence and rankings. It’s different from Google Analytics, […]

Tips For Conversion Rate Optimization

Tips For Conversion Rate Optimization

If you’re looking to improve your conversion rate optimization – whether it’s sales, subscribing, or more – check out our top tips! What is Conversion Rate Optimization (CRO)? Anything that improves the conversion rate of your website, landing pages and blog whether offsite or onsite. Your conversion rate is the number of conversions on a […]

What is Cornerstone Content?

What is Cornerstone Content

Have you heard about cornerstone content but not sure what it is? Here’s what SEO experts Yoast have to say: “Some articles on your site are the most important. They answer people’s questions and solve their problems. So, they deserve to rank! At Yoast, we call these cornerstone articles.” These articles will typically be the […]

Boosting SEO Using Internal Links

Boosting SEO with Internal Links

One of the best ways for boosting SEO on your site is to focus on internal links – which very simply means connecting related content or pages on the same website.   By optimizing your website, you can significantly improve your chances of being ranked higher on search engines like Google and Bing. What are Internal […]

How to Write an SEO-Friendly Blog Post

How To Write An SEO-Friendly Blog Post

Want to write a SEO-Friendly blog post? Here’s our guide to making sure your posts impress Google and are relevant to your readers. There are no set solutions for successfully search engine optimizing your blog, and there is a large amount of complex information to make sense of. Emphasis is often placed on the quality of […]