Use GA4’s Engagement Metrics to Make Website Users Stay Longer
Google Analytics’ recent switch from Universal Analytics (UA) to GA4 added some neat new data, including all things engagement. Here’s how you can use the new GA4 engagement metrics to find out how long users are keeping your web pages in focus–and how to keep them there longer. What Engagement Metrics Are Google Analytics GA4’s engagement metrics […]
XML Sitemap vs Visual Sitemap: What’s the Difference?
Are you confused about the difference between an “XML sitemap” and a “visual sitemap”? Keep reading to discover the differences between these important website components. XML Sitemap vs Visual Sitemap The two main types of sitemaps are: XML Sitemap – a list of the URLs on your website used by search engines, normally put in […]
How to Create Anchor Links (AKA “Jump Links”) in WordPress
Here’s our guide on how to create anchor links in WordPress – also known as jump links. So what are anchor links? Have you seen on a web page that sometimes you click a link, and rather than taking you to another page, it jumps to further down on the same page? That’s an “anchor […]
Creating Solutions Beyond the Obvious: Ideation
So what is ideation? Read on to find out more! As proud members of the Interaction Design Foundation, we love creating online user experiences that are easy, intuitive, and engaging. Solutions aren’t one-size-fits-all, though, and creative thinking is an important part of the process. Website projects can be tricky. Budgets and timelines may be limited. Team […]
We Like Big Buttons and We Cannot Lie
A button is one of the easiest, most effective calls to action on a website. Bold and big buttons, prominently displayed and properly labeled, will help your users know at a glance where to click to get what they need. So how can you ensure that they convert visitors to customers? 6 Top Tips for Creating Successful […]
Making Your Website Speak to Actual Human Brains
Want to learn how to make your website speak so that real humans can interact with it? Here’s our thoughts and comments. How Does a Website Speak to a Human? We all talk about “user experience” and “user interaction” design, and here at AndiSites we’ve been thinking a lot lately about how to make a […]
Match your Website Design to your Target Audience
When designing a website, it’s vital to create a design that matches your target audience. Whether designing a website yourself or through an agency, it’s easy to get caught in the trap of trying to please ourselves (or our boss), and forget that a successful website needs human visitors who use it, enjoy it, and buy from […]
Elements of Successful UX Design
Here are our top tips for successful UX design. A website with good UX – User Experience – is vital for anyone visiting your site. What is UX Design? In simple terms, user experience is the satisfaction visitors get from your website. But beyond the surface, user experience is far more significant and can affect […]
Tips For Effective Navigation Design
Here’s our top tips for effective navigation design and why it is so important to both you and your website’s users. What is Navigation? Well, you could say that it’s the element of your website which allows your customers to find what they’re looking for, or you could say that it’s a way to lead […]
What is User Experience (UX), Really?
It’s no secret that we love Paul Boag and pattern ourselves after his UK company, Headscape. They are down-to-earth, passionate, and compassionate experts. Who (like AndiSites), believe in making the web world a better place and providing the best possible experience for clients. In a recent article, Paul expands on the concept of “user experience,” […]
The Basics of Good Information Architecture
What is Information Architecture (IA)? Information architecture is the roadmap of your website–the structure that makes it easy for people to find what they’re looking for. It includes: How content is organized and presented on the page How content is labeled and expressed in navigation (menus and dropdowns) How you lead users through the site via […]
How to Lower Bounce Rate and Keep Users on Your Site
Are you looking to lower bounce rate on your site? Find out how to do it and why it’s so important to keep users on your site. What is “Bounce Rate”? “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with […]
Color Theory and UX Design
Do you know the color theory behind UX (User Experience) design? Here we discuss the different color meanings and when they are used. What is Color Theory? When you paint a room in your house, you may think about how the color you choose will affect the mood or lighting in that room. You might […]
5 UX Myths and Why They’re Wrong
In this article we take five popular UX myths and explain why we think that they’re wrong. If you’re looking to improve your site’s User Experience then read on! UX Myths White space is wasted space White space is absolutely necessary in web design. Without out, your website could look overwhelming, cluttered and be hard […]
Site Architecture Tips: Help People Love your Site
Are you looking to improve your site architecture? Here are our top seven tips and why it is so important to get it right. What is Site Architecture? We were recently asked by a client for a “generic” website theme that they could put on some new WordPress sites in their system, as well as […]
Why Simple Features and Functions are Important
Simple features and easy-to-use functions are so important for UX (User Experience). Here’s our thoughts and top tips for streamlining your website. Views on Simple Features from the Experts In a recent blog post, User Experience specialist Jakob Nielsen discusses research verifying that the typical website user will never get to most of your features. As […]
