Do you know the color theory behind UX (User Experience) design? Here we discuss the different color meanings and when they are used.
When you go to paint a room in your house you often think about how the color you choose will affect the mood or lighting in that room. You may paint a game room a fun color, but you’re likely not going to paint the entryway by your front door bright red.
The same goes for the color scheme of your website.
Color can help elicit a subconscious emotion or feeling from your users. Blue tends to bring feelings of security and trust, while red may influence energy and activity.
And while it’s common for us to gravitate towards colors we like personally, it may not be the best for your business. Think instead about the personality and message of your company’s brand. How you want your users to feel when visiting your site?
Color Theory Examples:
- Red – energy, power, vigor, leadership, courage, passion, activity, joy, danger, evil, anger, blood, highly visible
- Orange – cheerful, passion, pleasure, enthusiasm, fascination, creativity, fun, frivolous, flamboyant, crass, low Class
- Yellow – optimism, childish, freshness, law, education, arrogance, cowardice, illness, betrayal
- Green – wealth, money, calming, trees, ambition, endurance, healing, calm, generosity, natural, completion, protection, envy, jealousy, immaturity
- Blue – security, trustworthy, stability, loyalty, wisdom, trust, friendliness, preservation, courage, science, sadness, depression, cold, immoral, staid
- Purple – magic, mystery, spirituality, the sub-conscious, creativity, dignity, royalty, mourning, cruelty, arrogance, conceit
- Black – powerful, mysterious, elegance, sophistication, functionality, death, morbid, plague, aloof
Once you have your main color choices, there are a variety of ways to enhance your color palette with different shades, tones, hues, etc. This can be very powerful on your website. You can use certain “action” colors to direct users to specific things you want them to do or areas you want to bring to their attention.
Whichever direction you choose to go, remember that you can help influence the emotional response of your users just by using the right colors.
Want to read more? Check out all our UX (User Experience) blog posts!