Fundamental Dimensions of Great UX Design… and Shopping?

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Adrienne Bryant

Adrienne is the former UX Designer/Project Manager at AndiSites Inc.

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It’s about that time of year, or well past the time of year that we should have all been starting (and hopefully finishing) our holiday shopping. If you started early enough you were probably able to avoid the parking vultures at the mall and the next big MMA fighters waiting in lines on Black Friday. Either way, you’ve probably had to venture into multiple types of stores; some nightmarish, with clothes all over the place and no sense of organization, and it takes you 20 minutes to find a sales associate to help. Or, some are the holy grail of shopping, so organized and put-together you can find anything you want within a matter of minutes.

Minutes turn into fractions of a second on the web, and without great UX Design, websites will end up like those stores that none of us want to go in. Fundamental layers of User Experience combined with visually appealing aesthetic make…

  • Discoverability: Users need to be able to find whatever they need in as little amount of time as possible.
  • Learnability: Users need to be able to follow the logic behind your site. They need to be able to move easily from one section to another intuitively and remember it easily the next time they visit.
  • Efficiency: Once users have become repeat users, can they accomplish repetitive tasks quickly and easily?
  • System Performance: This one’s all about speed. If your goal is to get a user to click on a button to complete an action, they need to be able to do so with no hesitation or they’ll likely abandon the attempt and you’ll lose out on a conversion.
  • Delight: The fun part of every website, how does it look? If you can create a visually appealing website that gives users an emotional connection, you’ve succeeded in this layer of UX.

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