The process of discovery, research, revisions, and decisions that go into creating a new logo and brand can be overwhelming. But once a final logo design has been approved, what happens next? Read on to find out more – and don’t forget to download our new logo rollout checklist!
It is understandable to be overwhelmed
Regardless of the size of your company or organization, undertaking the rollout of a new logo is a big deal. A valued client recently said to us:
The thought of switching everything and everyone over to the new logo scares me more than the thought of decaf coffee.
Terrifying indeed! To help this client and anybody who is going through this process, we put together a handy guide.
New Logo Rollout: Before You Start
1. Get Your Brand Toolkit Ready
Make sure you have everything in one place:
- Final logo files in multiple formats: PNG (web), SVG (scalable), EPS (print), JPG (simple uses)
- Color codes: HEX (web), RGB (screen), CMYK (print), and Pantone (for
consistency) - Typography: approved fonts (download files or links to web fonts)
- Brand guidelines PDF (which should include logo usage rules, spacing, dos/don’ts etc)
2. Communicate with Staff
Set expectations and provide clarity:
- Explain the “why”: Why was the logo updated? What does it represent and how was it chosen?
- Share a summary of do’s and don’ts.
- Assign a point person or branding team for questions and file access.
Where to Switch Your Logo
Digital Presence
- Website: header, footer, favicon, login screens
- Social media: profile images, cover photos, post templates
- Email signatures: make this a mandatory update across all staff
- Video conferencing: Zoom/Teams backgrounds, profile pics
Documents & Templates
- Official letterhead (print & digital)
- Presentation templates (PowerPoint, Google Slides)
- Document templates (Word, Google Docs)
- Business cards
- Printed materials: brochures, flyers, folders, banners
Internal Systems
- Intranet homepage
- Internal portals or dashboards
- Employee onboarding materials
- Payroll, HR, or timekeeping systems
Others
- Notify vendors, collaborators, and partner organizations who use your logo
- Update logos in co-branded materials, joint newsletters, sponsor decks
- Anywhere else the logo is featured (swag, vehicles, uniforms)
Common “Don’t Forgets”
- Don’t stretch, skew, crop, or recolor the logo
- Don’t mix the old and new logos in the same document or campaign
- Don’t use outdated templates — update everything in your shared drives
- Don’t let “unofficial” versions float around — maintain one source of truth
Additional Tips
Soft Launch Internally: Start the rollout within your organization first to test how the brand works in real situations.
Create a Logo Transition FAQ: Cover the common questions staff may have.
Set a Final Cut-Off Date: Choose a clear deadline to retire all old logos — digital and printed.
Celebrate the Launch: Host a virtual event, email announcement, or team meeting to introduce the new brand. Use it as an opportunity to engage and energize staff.