SEO stands for Search Engine Optimization–the practice of optimizing the pages and posts on your website to make them reach a high position on search engines like Google, Yahoo, and Bing.
How high each page ranks is determined by the algorithms of each search engine. And although many aspects of these algorithms are unknown, years of experience have given us essential insights into the most important ranking factors.
For your site rank as high as possible and attract new customers, improving your on-page SEO is essential.
Many of the signals that search engines use to rank web pages come from on-page elements. These signals identify whether those elements (text, headings, alt tags, etc.) are relevant to a searcher’s query. Because on-page elements are what your users most engage with, the content you create should be optimized for both human users and search engine bots.
Meta descriptions, heading hierarchy, and image optimization count as well–and once they’re set up correctly, only require occasional monitoring to ensure they’re working for you.
Technical SEO digs a little deeper to make sure your website can be seen by search engines and is user-friendly. This is the “geek-level” stuff that often requires the enthusiastic expertise of a developer like AndiSites.
Among other things, technical SEO includes making sure you have a crawlable sitemap so search engines don’t have to work too hard to find all of your content; creating an SEO-friendly site architecture; improving your website’s speed; making your website mobile-friendly; finding and fixing duplicate content; and making sure your site is using a valid SSL certificate.
We’ll start you off with a free SEO review to find your current “score,” including the number of SEO-related errors and warnings in your current site.
From there, we’ll provide an estimate for an in-depth SEO audit that lists all of the tasks required to improve your site’s SEO score, user experience, and visibility to search engines.
Once your in-depth SEO audit is completed, we can work with you on remediation–training you how to take care of these tasks yourself, doing them for you, or divvying them up.
Your free SEO review and in-depth SEO audit will address the following:
Off-Page SEO can also help your company’s overall optimization strategy. These tactics include link building, guest posting, social media marketing, and more. For a business, this could include word-of-mouth marketing, local business listings, and customers leaving reviews on external sites.
Since these factors are outside your website and don’t require technical ability, AndiSites does not currently offer them in our services. However, we’re happy to talk to you about how to make Off-Page SEO part of your overall marketing strategy.
Choose the option below that most meets your current needs:
Complete the form below to receive a FREE audit from AndiSites, delivered right to your inbox!
If you’re looking for more in-depth information, complete the form below to receive a quote from AndiSites for a full SEO report, including keyword rankings and remediation tasks.
Once you have an SEO report, let us know how we can help make everything right. We can train you, we can handle all of it for you, or we can partner with you!
Search engine optimization is a long game, so top position ranking shouldn’t be expected immediately, if ever. Depending on your industry, you may be competing with companies that have been around for a long time or have thrown all their resources into achieving #1 search engine ranking. Having said that, by targeting low-competition keyphrases and implementing other recommended strategies, your website could rise in ranking within 4-6 months.
From there, your SEO results will improve over time. Whatever results you’re getting at 6 months will be even better at 12 months. And if they start to taper off, there are actions you can take to maintain them.
Because of the nature of SEO results, we recommend progress reports at 6 and 12 months following remediation. Search engines also change their algorithms over time, so continuing to attend to SEO will be vital to your website’s success.
This website is accessible to people of different abilities as part of AndiSites’ effort to make the web a more welcoming and inclusive place.
