Custom Variables in Google Analytics

In this post we will learn what custom variables are, how they differ from custom metrics and dimensions, and the limitations of using them in Google Analytics.

In our last two posts, we learned:  to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn what custom variables are, how they differ from custom metrics and dimensions, and the limitations of […]

Tracking Events in Google Analytics

Tracking Events in Google Analytics

Based on our last post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. You have the ability to set goals that clearly identify measurements for key performance indicators (KPI). So now let’s discuss how to track events. What are events? […]