Custom Variables in Google Analytics
In our last two posts, we learned: to setup a Google Analytics account; add a tracking code to each page of our website; and setup valuable goals and track custom events and social events. In this post we will learn about custom variables in Google Analytics, how they differ from custom metrics and dimensions, and the […]
Tracking Events in Google Analytics
Based on our last post, “How to begin with Google Analytics”, you now have the power to install Google Analytics and track your users’ interactions with your website. Our next tutorial is all about how to set up tracking events in Google Analytics. What are Events? According to the developer’s guide, Event Tracking in Google […]
