Not sure if you should be on Twitter? And if so, how much? When you’re on there what do you say? Keep reading to see our favorite Twitter tips.
Best Twitter Tips
Many companies have been “made” by that Tweet heard round the world.
Take for instance Moon Pies made in Chattanooga, TN. Remember the solar eclipse of 2017?
@Hostess_Snacks thought it would be creative and relevant to post a Tweet to mark the occasion. You can see Moon Pie’s response.
That 5-letter response garnered 157K retweets, 446K likes. Phenomenal, right? Every company dreams of a breakthrough moment like this to put them on the Twitter map—this was that moment for Moon Pies.
What about brand voice?
Moon Pies uses wit to pull people in, gain followers and create buzz around the brand.
But, can you do that for your company? Being sarcastic and funny requires skill and dexterity on the part of the Tweeter. Too sarcastic and you risk losing the audience, not funny enough and the CEO comes for your head.
Open a conversation with management and see what their tolerance level for humor and sarcasm is considering your brand. Give real-world examples of how using a particular voice can actually gain followers, retweets and traffic to your site.
Maybe your brand’s voice is helpful, or maybe it is political. All your tweets should be sprinkled with language that denotes your brand’s inherent characteristics. (Not sure what those are, or should be? AndiSites has you covered and can be a solid sounding board for your brand. Just ask us how.)
Does your audience even use Twitter? Maybe only a small margin of your target audience is on the platform, but that audience includes the decision makers of the companies you aspire to court. Find those companies and make sure that you follow them.
Yet, Tweeting without an audience is pointless. Here’s how to get an audience.
Search for keywords to find people who might be interested in your product, or interested in what your company has to offer. Follow them, and they may follow you back.
If you get new followers, follow them back. But be careful and try not to follow more than a few hundred a day. Twitter might think you’re a spambot and suspend your account.
Engage with Fellow Tweeters
When someone mentions you with a question, respond. This means you have to log in every day, or have notification on for mentions.
Search your company’s name in the search bar and see if people are talking about your company. Thank those who are saying positive things, help those who are having trouble.
Use your account consistently. If you haven’t tweeted in two weeks and you’re trying to get potential customers to follow you, chances are they’ll think you’re inactive and unfollow, or refuse to follow you to begin with. You can use a tweet scheduler, like Buffer, to help you control when and how often you tweet.
Customize Your Profile
A good bio sells. Make sure to write a strong, descriptive bio because this could lead to more engaged followers. Your bio should let your followers or potential followers know what to expect from you.
Additionally, include the link to your company’s website in the “website” section, and make sure your profile picture and your header represent your company in some way. The company logo is always good start.
Avoid these mistakes:
- Hashtags are good, but don’t overuse them. Limit yourself to 1-2 hashtags. The fewer the better.
- Don’t bombard your followers with tweets and retweets. They might get annoyed and unfollow you.
- Don’t send automatic direct messages. Again, this is annoying and you might lose followers.
Do this instead:
- Show personality.
- Post an interesting photo (avoid stock photos as much as possible).
- Use video.
- Retweet others’ content.
- Comment on others’ posts.
- Tweet on a weekly basis.
- Get others in your company to like, comment on, and retweet your tweets.
Remember, you don’t need to spend a ton of time on the platform. Once you have your brand voice down and you understand the lay of the Twitter land, you’ll be Tweeting with the best of them, gaining followers, getting mentions, and making an impact on your company’s bottom line.