Pantone has announced its color of the year for 2014, opens in a new windowRadiant Orchid. It’s described like this:
“Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple—one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones, Radiant Orchid emanates great joy, love and health.”
“An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
We couldn’t agree more. Color affects mood, thought, light, even opens in a new windowtaste. Using color generously on your website not only takes advantage of all the great technology available today (retina displays, HD monitors, uber-pixeled screens) but it communicates your message and identity in an instant. “Safe” colors like blue and grey appear on websites so often because somewhere along the way we were told that they communicated seriousness and credibility. But they can also give your website a sameness that doesn’t let you stand out from the crowd the way you should.
Instead of going “safe,” consider colors that you may not see used all the time, but which you feel reflect your personality. You may already have a favorite, or if not, ask yourself, “If my company were a color, what would it be?” Feel free to be a little wacky, a little bright. Above all, don’t be afraid to be radiant.
(And yes, we do love Radiant Orchid so much that we’re using it here on our AndiSites website. Enjoy!)