Using Digital Media to Tell Your Story Online: HBCUgrow LEAD Conference, Spring 2016

Andrea Ferguson

President at AndiSites Inc.
Andi is founder and President of AndiSites Inc. She writes about website design and development, best practices, and random stuff her busy brain thinks would be useful.
Andrea Ferguson

Below are the slides from our presentation at the recent HBCUgrow LEAD Conference (AndiSites is a founding partner in HBCUgrow).

What Does It Cover?

  • The power of digital media.
  • Effective examples of using digital media for online storytelling.
  • Three techniques to improve your digital media.

What Are the Key Takeaways?

  • Tip #1:  If you can, hire a professional. If you can’t, take pictures yourself, but attend to details. Having some photos is better than having no photos. However, having no photos is better than having bad photos.
  • Tip #2:  Tell the story quickly (“Get deep quick.”). Respect people’s time. Be direct. Let them see more if they want to. Push more after building a relationship.
  • Tip #3:  Let the users drive. The beauty of the web is in its interactivity. Make an impact. No more brochure sites full of text.


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