Web design trends update, March 2016

Andrea Ferguson

President at AndiSites Inc.
Andi is founder and President of AndiSites Inc. She writes about website design and development, best practices, and random stuff her busy brain thinks would be useful.
Andrea Ferguson

Designing (or redesigning) your website? Check out this month’s trends as noted by Web Designer Depot. Our thoughts on them:

 

Yellow and gold

Yellow is the color of sunshine, which we’re happy to see more of these days. It makes us feel happy and healthy. In addition, yellow is associated with joy, intellect, and energy. Offices are painted yellow to stimulate creativity, and taxicabs are yellow to attract attention.

Gold (or “golden” to differentiate it from the precious metal) suggests luxury and wealth. Golden tones feel classy and regal, so they’re used to add richness to a somber palette. Darker gold colors are used to suggest stability in a bright palette.

Used in combination, yellow and gold can bring warmth, energy and class to your design.

 

“Vintage” design elements

Vintage typography, color, backgrounds, and imagery were big design news in 2011. Now they’re making a comeback. Using retro elements in web design is definitely appropriate for products with an inherently old-timey feel (like traditional music or moustache wax), but they can also suggest ongoing value and romanticism.

As described by Web Designer Depot, the most successful vintage design elements are surrounded by cutting-edge technology (e.g., non-Flash animation, parallax scrolling, and video).

 

Interaction

As opposed to “interactivity” (which is more about the technology), “interaction” refers to the user’s actual experience. Websites that feature interaction are immersive and make their users do something to make the website do something in return:  Move your mouse to the right, and pages flip. Scroll past a certain point, and a new overlay appears.

One of my favorite examples of web-based interaction is good ol’ fashioned Many Lines. Hint:  tick the “Fade” box in the upper left for a more soothing experience.  You can play with this for hours, so I’m sorry…and you’re welcome.

 

In addition to these trends, we’re seeing websites with material design (design principles once reserved for apps only). We also notice reductionism in design and content (e.g., dropping sidebars entirely, removing extraneous explanations and graphics). Mobile and desktop worlds continue to collide, and “less is more” applies more than ever.

 

We’ll keep looking for what’s new and improved in web design. And as always, we look forward to sharing it with you.

 

 

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