“Knowing yourself is the beginning of all wisdom.” – Aristotle
Discovery is the process of defining “why” so we can keep our eyes on the prize, make the best decisions, and help people (including you) most.
Here’s the process (oversimplified):
- Identify your goals: What you want to accomplish; why you’re doing this
- Identify your brand: Who your are; what sets you apart from your competition
- Get to know your customers: What they’re looking for; why they choose you
- Get to know your competitors: Who they are; how they’re selling themselves; how you’re different