The best PR tool is right on your doorstep! Checking out a company’s website is one of the first things people do to learn more. So how do you make it work for you?
The Best PR Tool
When someone wants to learn more or request a service from a company, most people will head over to that company’s website first.
One of the most overlooked opportunities is all the secondary information that is communicated. Your website plays an integral role as a marketing and public relations tool. It matters when it is attractive, well designed, intuitive, and engaging. These elements play a vital role in how trustworthy your website appears.
When you are intentional about the design elements, your website can be a magnet.
5 Ways To Make Your Website the Best PR and Marketing Tool
Check out our top tips:
1. Increase your visibility
Great PR means seeking out consistent visibility that communicates the key message you want to share. When you provide relevant and timely information, audiences will see your company as a valuable resource. Regular updates in web content are also SEO-friendly, pushing your website higher in search engines’ visibility.
And when you’re in sync with your intended audience, you can use authentic language to create intimacy with your visitors. In addition, you make them feel right at home, which increases the chances that they’ll share it with others.
2. Expand your audience
If your website has a great look-and-feel and provides valuable content, it will expand your company’s audience. You’ll also craft a brand that will become recognized as an authority.
You may like to read our blog post on ways to build trust with your website.
3. Provide shareable content
Getting visitors to click around is excellent. But getting visitors to share your content with others is even better. It’s a super-smart marketing strategy and is another aspect to your best PR tool.
This shareable content can include videos, images, memes, factoids, graphics, and interactive tools. Remember to add sharing icons to your content either via theme settings or a plugin to make it as easy as possible for users to share content.
Here at AndiSites we currently use the plugin Ultimate Social Media Plus for this function.
4. Provide visual storytelling
Some of the most influential and engaging websites rely very little on text to communicate. Instead, they use bold, fascinating photos, graphics, and images for their brand story.
For example, here at AndiSites we use this engaging graphic to show our core team:
5. Analyze important data
One of the useful benefits of a having a website is being able to analyze the data about its visitors. It’s important for businesses to gather key usage statistics.
Conversion rates, bounce rates, downloads, and most visited areas are vital. Having this improves your understanding of your customers and helps refine how you market to them.
The Best PR Tool - Conclusion
We hope that these five tips have helped you to realize how powerful your website can be. Building authority and trust in your brand is essential for any business; and a well designed, accessible, and functioning website can play a key role.
Learn more about the website design services that we offer!
You might also like to read our blog posts Reflecting Your Brand Values in Your Website Design and Best Practices for Launching a New Website.